Feb 22, 2022
When you’ve developed an evergreen story idea, it may be accurate to say that there’s no reason why the story needs to be told now.
But that’s only true when we look at your existing pitch. Your angle, your slant, your point of view doesn’t include a perspective that makes the story relevant now.
Feb 15, 2022
When an editor posts a call for pitches, freelancers sometimes respond the way they would to the siren’s call.
The writers retweet them, share them, subscribe to newsletters with them. After weeks of saying they’ll get around to pitching, they suddenly snap to attention.
Typically, the writer skips over-analyzing...
Feb 11, 2022
What do 1947, 1972, 1997, 2012, and 2021 all have in common?
They all have big anniversary years in 2022: 75, 50, 25, 10, 1. We like these kind of milestones to remind us of past events, and the impact they have on how we live today. They can work well to anchor an evergreen story that’s worth sharing but that...
Feb 8, 2022
Most women say they’ve never negotiated their salary. As freelancers, we have so many more opportunities than staff employees to practice negotiations and to get better and better over time.
When the lease on my house came up, I thought all I’d have to do was say I wanted to renew, and possibly negotiate a rent...
Feb 4, 2022
Have you ever held back from turning your camera on Zoom?
Sent a pitch via an anonymous form (the modern day slush pile) instead of the assigning editor?
Imagined somebody saying that you were posting too much–or too repetitively–on social media?
These are all slightly less obvious ways of holding yourself back. You...